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Evidence Guide: BSBMKG610 - Develop, implement and monitor a marketing campaign

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG610 - Develop, implement and monitor a marketing campaign

What evidence can you provide to prove your understanding of each of the following citeria?

Design campaign

  1. Identify critical campaign design features from business needs and objectives
  2. Develop campaign objectives
  3. Identify required campaign resources
  4. Establish appropriate organisational, team and individual targets
  5. Develop campaign procedures for all relevant parties
  6. Confirm campaign design by consulting with stakeholders
  7. Identify technical requirements to support campaign
  8. Ensure campaign design complies with relevant legislation and regulatory codes
Identify critical campaign design features from business needs and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop campaign objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify required campaign resources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish appropriate organisational, team and individual targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop campaign procedures for all relevant parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm campaign design by consulting with stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify technical requirements to support campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure campaign design complies with relevant legislation and regulatory codes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement campaign and monitor outcomes

  1. Use project management tools effectively
  2. Establish realtime campaign monitoring and reporting
  3. Accurately analyse campaign results at regular intervals
  4. Conduct effective campaign debriefing with staff and key stakeholders
Use project management tools effectively

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish realtime campaign monitoring and reporting

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurately analyse campaign results at regular intervals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct effective campaign debriefing with staff and key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse fulfilment processes

  1. Map existing fulfilment processes
  2. Collect comprehensive data on campaign fulfilment performance
  3. Conduct effective process improvement analysis
  4. Establish appropriate new processes or standards
  5. Specify and establish an appropriate tracking mechanism
Map existing fulfilment processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collect comprehensive data on campaign fulfilment performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct effective process improvement analysis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish appropriate new processes or standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify and establish an appropriate tracking mechanism

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present campaign results to relevant business units

  1. Conduct an effective written and oral presentation
  2. Focus on critical aspects of campaign in the presentation
  3. Clearly communicate required action to other parties
  4. Communicate and resolve campaign process concerns and issues
Conduct an effective written and oral presentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Focus on critical aspects of campaign in the presentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clearly communicate required action to other parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate and resolve campaign process concerns and issues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare campaign cost–benefit analysis

  1. Collect relevant campaign data
  2. Accurately calculate cost of calls and other transactions
  3. Accurately assess immediate and longer-term financial gains of campaign
  4. Communicate appropriate performance and financial results to relevant parties
Collect relevant campaign data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurately calculate cost of calls and other transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurately assess immediate and longer-term financial gains of campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate appropriate performance and financial results to relevant parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare campaign cost–benefit analysis

  1. Collect relevant campaign data
  2. Accurately calculate cost of calls and other transactions
  3. Accurately assess immediate and longer-term financial gains of campaign
  4. Communicate appropriate performance and financial results to relevant parties
Collect relevant campaign data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurately calculate cost of calls and other transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurately assess immediate and longer-term financial gains of campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate appropriate performance and financial results to relevant parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish realtime campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish realtime campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties